• Michelle Johnson

Tempus 68: brands that flourish during economic recovery will be those that provide a human touch

Inside Tempus Magazine issue 68. Brad Pitt graces the cover, while inside a special feature examines the role of art in times of crisis such as war and pandemic. London's luxury lifestyle magazine Tempus, June/July 2020

The latest issue of Tempus was published online on Monday 1 June, packed with a range of feel good luxury content – including an interview with actor/producer Brad Pitt and a celebration of the British brands helping our frontline medical professionals during the Covid-19 lockdown. While our usual distribution points are still mostly closed, we're once again making the issue available to download for free from Tempus Online, here.

In putting this issue together, I had the opportunity to speak to some of the world's financial experts and global CEOs, and the message I heard from them was cautiously optimistic and, hopefully, a sign of better things to come after the trials of the last few months. You can read my welcome letter in full, here:

"In the two short months since we published our last issue, the world has changed in ways that were unimaginable before the Covid-19 pandemic reached its peak. Now, finally, we are starting to look more practically towards life after lockdown and find room for positive change, celebration and, most importantly of all, reconnection.

Brad Pitt on the cover of Tempus Magazine issue 68, June/July 2020

These are feelings shared by leaders across a variety of industries, who are inspiring us with their pragmatic but reassuringly optimistic predictions for the UK’s recovery. Oliver Gregson, head of the UK and Ireland markets for J.P. Morgan Private Bank, says one only needs to look to the UK tech boom that came out of the 2008 financial crisis to see just how powerful our entrepreneurial spirit can be – with more than 72 ‘unicorn’ firms (valued at over $1bn) Britain’s tech SMEs are truly formidable.

Gregson also notes the changing ways his UHNW clients are engaging with their wealth. From ESG investments to sustainable spending, the concept of ‘responsible’ luxury has only become more important. This fits well with Breitling CEO Georges Kern’s assertion that the very definition of luxury itself has changed, and brands must respond. When we spoke during a recent London-Geneva Zoom interview, he painted a picture of the new luxury as authentic, discreet, informal, ethical, engaged with the world and still retaining a sense of je ne sais quoi.

If there’s one man who embodies this sense of cool, it’s Breitling’s Cinema Squad member – and our cover star – Brad Pitt. The Oscar-winning actor and producer looks back on his remarkable career, where he recalls the directors who have shaped his stratospheric rise to stardom.

Elsewhere in the issue, we step back in time to find out why the 1976 Lotus Esprit is still a James Bond favourite and invite Formula E founder Alejandro Agag to share his plans for climate action. Ferretti Yachts reveals a new era of interior style, designer Daisy Knatchbull redefines women’s tailoring and jewellery maverick Theo Fennell invites us into his Fulham Road atelier.

Finally, we present a special feature examining the importance of art in times of crisis and a celebration of the companies that have been changing the game to support keyworkers. The Tempus team joins these companies and, indeed, all our featured stars, in sending a shared message to those frontline medical professionals: thank you.

The luxury sector will no doubt have a great role to play in shaping consumer behaviour in the coming months, as we look to reconnect with the passions and people we value most. Those brands that flourish will, as our experts suggest, be those that can offer that extra, human touch."