Burlingtons Magazine: how 'luxury minimalism' became the heart of our new contract publishing launch
We're so delighted to introduce Vantage Media's newest contract publishing project, a luxury lifestyle magazine designed for the clients of Burlingtons Group. We've been working closely with Burlingtons' expert team for several months, designing the look, feel and content of the magazine, understanding the brand's aim for the product and who their readers will be. It was fantastic to see the magazine launch on 1 July 2020 despite London still being in lockdown.
Burlingtons Magazine is a quarterly, 80-page lifestyle magazine designed to inform its affluent readers about a range of topics covering legal, real estate and private office, as well as bringing the best of business and lifestyle products from Mayfair and beyond. The first issue includes a tribute to Formula 1 legend Sir Stirling Moss, as well as my interview with Bremont co-founder Giles English.
In terms of design, we knew the magazine needed to ooze luxury. In collaboration with our printing partners, we chose sustainably sourced matte paper and vegetable ink for a rich look and feel while still capturing our own corporate ethos of creating products that are as offset and eco-friendly as possible.
The design itself is clean and minimalist, making use of white space and simple core colour schemes – based on Burlingtons Group's branding of black and gold – to let the articles and imagery leap off the page. Contemporary serif font Garamond completes the style of contemporary elegance.
Vantage Media was also able to advise and arrange with the title's distribution across London's W1 through our partners. The first issue of Burlingtons is available to read online now.